Experience and leadership at the service of your projects.

Our team of professionals becomes your strategic ally from the first contact.

Experience and leadership at the service of your projects.

Our team of professionals becomes your strategic ally from the first contact.

Experience and leadership at the service of your projects.

Our team of professionals becomes your strategic ally from the first contact.

Meet our leaders

Yamal Chamoun

Founding Partner

Yamal Chamoun

Founding Partner
With over 34 years of industry experience, Yamal is a Founding Partner of ESCALA and a leader in the Mexican real estate sector. His legacy includes authoring the book “Professional Project Management: The Guide” and creating the ESCALA Method, implemented globally.  A Civil Engineer from Tecnológico de Monterrey with a Master’s in Construction Engineering and Project Management, he has advised companies, government, and universities.

Pedro Valdés

CEO

Pedro Valdés

CEO
As CEO of ESCALA since 2014, Pedro oversees company operations, implementing ESCALA’s vision and mission throughout the organization.  An Architect from ITESM with an MBA from EGADE Business School/UNC Charlotte, he has participated in diverse projects, including tourism, mixed-use, industrial, commercial, and office developments.

Jorge Ávalos

Management Partner

Jorge Ávalos

Management Partner
In addition to chairing ESCALA’s Board, Jorge is the CEO and founder of Fibra Mty. With over 20 years of experience on boards, he currently chairs the Mexican Association of Private Industrial Parks (AMPIP) and is Vice President of the Mexican Association of REITs (AMEFIBRA).  His education at institutions like IPADE, Harvard, Singularity University, and ITAM supports his strategic leadership in implementing business strategies.

Javier Llaca

Advisory Board

Javier Llaca

Advisory Board
As a member of ESCALA’s Advisory Board, Javier brings over 30 years of real estate experience, with deep knowledge in office, commercial, industrial, and mixed-use sectors.  His career includes 14 years at Jones Lang LaSalle, culminating as Executive Vice President, and leadership as President of the Urban Land Institute Mexico from 2016 to 2018. He offers invaluable expertise in planning, structuring, marketing, and operating real estate projects.

Jaime Martínez

Consejo Consultivo

Jaime Martínez

Consejo Consultivo
With a distinguished career spanning over 37 years in Finance, Strategic Planning, and Commercial areas, Jaime is a valuable member of ESCALA’s Advisory Board.  His extensive experience in Business Development, Corporate Finance, and Institutional Investor Relations strengthens the company’s growth under an institutional governance framework with a solid financial structure.

Silvestre Aguilera

Business Development Director

Silvestre Aguilera

Business Development Director
Silvestre is the Director of Industrial Projects, focusing on building strong client relationships and leading teams to success.  His 25+ years of experience in construction project management, coupled with a Master’s in Construction Management and a Civil Engineering degree, provide a solid technical foundation, complemented by certifications like Green LEED Associate and ACI Tilt-Up Supervisor. He has also been a professor at ITESM since 2015.

María Eugenia Dávila

Project Director

María Eugenia Dávila

Project Director
María Eugenia is a Project Director, specializing in value propositions for project development and team leadership.  An architect from the Universidad de Monterrey, she has extensive experience in vertical and industrial projects, as well as in planning various projects. Her passion lies in challenges and the constant search for innovative solutions to lead each project to success.

Guillermo Salas

Industrial Project Director

Guillermo Salas

Industrial Project Director
Guillermo, Project Director, has 20 years of experience in Professional Project Management, including 15 years leading industrial projects. His expertise spans urbanization, commercial, residential, and industrial projects, working with clients from the Americas, Europe, and Asia.  He holds a Master’s in Business Administration and a Bachelor’s in Architecture, providing a strong foundation for client negotiation and effective team coordination.

Federico Guerra

PMO Director

Federico Guerra

PMO Director
As PMO Director, Federico leads project information management, planning, and monitoring, ensuring the application of the APP methodology.  An Architect with diplomas in Landscaping, Real Estate Projects, and Finance, he has 7 years of experience in construction project management. He stands out for his results-oriented approach and ability to manage luxury residential, commercial, and mixed-use projects.

Yamal Chamoun

Founding Partner

Yamal Chamoun

Founding Partner
With over 34 years of industry experience, Yamal is a Founding Partner of ESCALA and a leader in the Mexican real estate sector. His legacy includes authoring the book “Professional Project Management: The Guide” and creating the ESCALA Method, implemented globally.  A Civil Engineer from Tecnológico de Monterrey with a Master’s in Construction Engineering and Project Management, he has advised companies, government, and universities.

Pedro Valdés

CEO

Pedro Valdés

CEO
As CEO of ESCALA since 2014, Pedro oversees company operations, implementing ESCALA’s vision and mission throughout the organization.  An Architect from ITESM with an MBA from EGADE Business School/UNC Charlotte, he has participated in diverse projects, including tourism, mixed-use, industrial, commercial, and office developments.

Jorge Ávalos

Management Partner

Jorge Ávalos

Management Partner
In addition to chairing ESCALA’s Board, Jorge is the CEO and founder of Fibra Mty. With over 20 years of experience on boards, he currently chairs the Mexican Association of Private Industrial Parks (AMPIP) and is Vice President of the Mexican Association of REITs (AMEFIBRA).  His education at institutions like IPADE, Harvard, Singularity University, and ITAM supports his strategic leadership in implementing business strategies.

Javier Llaca

Advisory Board

Javier Llaca

Advisory Board
As a member of ESCALA’s Advisory Board, Javier brings over 30 years of real estate experience, with deep knowledge in office, commercial, industrial, and mixed-use sectors.  His career includes 14 years at Jones Lang LaSalle, culminating as Executive Vice President, and leadership as President of the Urban Land Institute Mexico from 2016 to 2018. He offers invaluable expertise in planning, structuring, marketing, and operating real estate projects.

Jaime Martínez

Consejo Consultivo

Jaime Martínez

Consejo Consultivo
With a distinguished career spanning over 37 years in Finance, Strategic Planning, and Commercial areas, Jaime is a valuable member of ESCALA’s Advisory Board.  His extensive experience in Business Development, Corporate Finance, and Institutional Investor Relations strengthens the company’s growth under an institutional governance framework with a solid financial structure.

Silvestre Aguilera

Business Development Director

Silvestre Aguilera

Business Development Director
Silvestre is the Director of Industrial Projects, focusing on building strong client relationships and leading teams to success.  His 25+ years of experience in construction project management, coupled with a Master’s in Construction Management and a Civil Engineering degree, provide a solid technical foundation, complemented by certifications like Green LEED Associate and ACI Tilt-Up Supervisor. He has also been a professor at ITESM since 2015.

María Eugenia Dávila

Project Director

María Eugenia Dávila

Project Director
María Eugenia is a Project Director, specializing in value propositions for project development and team leadership.  An architect from the Universidad de Monterrey, she has extensive experience in vertical and industrial projects, as well as in planning various projects. Her passion lies in challenges and the constant search for innovative solutions to lead each project to success.

Guillermo Salas

Industrial Project Director

Guillermo Salas

Industrial Project Director
Guillermo, Project Director, has 20 years of experience in Professional Project Management, including 15 years leading industrial projects. His expertise spans urbanization, commercial, residential, and industrial projects, working with clients from the Americas, Europe, and Asia.  He holds a Master’s in Business Administration and a Bachelor’s in Architecture, providing a strong foundation for client negotiation and effective team coordination.

Federico Guerra

PMO Director

Federico Guerra

PMO Director
As PMO Director, Federico leads project information management, planning, and monitoring, ensuring the application of the APP methodology.  An Architect with diplomas in Landscaping, Real Estate Projects, and Finance, he has 7 years of experience in construction project management. He stands out for his results-oriented approach and ability to manage luxury residential, commercial, and mixed-use projects.

We are ready to help you take your vision to success.

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  • Monterrey, N.L. 64650
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